1 Design Thinking

Don Norman’s tea pot from the cover of his book The Design of Everyday Things became a symbol of the impracticality that many products suffer.
So how do we create products that people want and need? A UX designer-thinker replies with the simple: ‘We ask people’.
Once I heard Daniel Burka, a UX designer, director and Vital Strategies, formerly worked for Google, paraphrasing a quote that expresses the whole idea super simply, it was something like:
Do not make anything unless it is necessary but if it is necessary, do not hesitate to make it beautiful.
Design as Relationships
Phil Gilbert from IBM retold a story about Paul Rand, a famous designer for IBM and one of his colleagues, designer Gordon. When Paul Rand asked Gordon ‘What is design?’ Gordon froze. After Gordon’s attempt to answer, Paul Rand said: ‘You got it all wrong, design is about relationships’. As Phil explains in the episode, these relationships are not only between different people but between information too. We create relationship between the user and product, relationships with our competition (differentiation), relationship between different stakeholders, etc.
