Once the right problem is established based on solid research, it is time to generate ideas. As NN Group’s article on ideation written by Aurora Harley emphasizes, it can be tempting to produce our ideas based on what we like or what
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Why do we create personas? To discover what patterns people share in their interaction with products To understand diversity of how people go about using products To be able to make the UX process more real and fun when we tie our
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Imagine you want to start a business, selling barefoot shoes. You are not sure, what type of barefoot shoes people need the most, so you decide to ask them. Qualitative Inquiry You go to the park in the CBD during the lunch
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Key Design Principles Don Norman’s background is in industrial design, however his design principles are hugely important for any UX designer: Affordances, conceptual model, signifiers, mappings, discoverability and feedback. Before any product is launched, it seems to be useful to go through
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